Since over 90% of mobile users own a smartphone with GPS tracking capabilities, location-based marketing has never been more useful for reaching the always-connected consumer. Geofencing marketing is a location-based marketing strategy that serves relevant ads to mobile users who walk into a geofence (a digital fence) such as competitors, employers or neighborhood points of interest. You can target like-minded customers across all devices nationwide to attract NEW customers.
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We target the best locations for new customers to maximize every dollar of your marketing campaign. Then, we serve up ads to hungry customers across all their devices.
Set it and forget it? We sure don’t! Our data team analyzes campaign results on a monthly basis to identify actionable insights to improve results.
It can be difficult to track the value of restaurant marketing. That is why geofencing for restaurants is especially effective. With advanced attribution reporting, our clients are never left to wonder if their marketing is bringing in new customers. Geofence marketing lets you target your audience at all stages of their buyer’s journey, including awareness, consideration, conversion and re-conversion for repeat customers who already love your restaurant. Stir up an appetite by serving mobile ads and 15- and 30-second unskippable commercials on streaming OTT/CTV platforms. Learn more about OTT/CTV commercials.
Don’t know the efficacy of your sponsorship for a golf event? Set up a geofence to track walk-ins! Want to target a conference or a high school soccer match?
Geofence where your customers frequent and set up custom "target zones." From coffee shops to grocery stores, parking lots to train stations, major employers to local businesses and even competitor restaurants, the geofencing possibilities are (almost) endless!
Harness the power of GPS technology to market to people who enter your target zones. Serve your ideal customers action-oriented banner ads and unskippable 15-30 second commercial ads on streaming platforms across all their devices, to drive more website visits and walk-ins to your restaurant.
The best part? It’s totally trackable! Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile restaurant advertising to measure how many customers originated from your geofencing campaign.
Imagine Jane*, your ideal customer, walking into your competitor’s location with her GPS-equipped smartphone during her lunch hour. Now you’ve captured her mobile ID and can politely steal her away by showing mouth-watering content across all her devices. *User data is anonymous. Jane example used for educational purposes only.
Remember how Jane walked into your target zone? Now, not only is she eligible to receive mobile banner ads on the apps she uses, but as she returns home and her phone connects to the internet via her home network, she opens a portal to all her other devices including tablets, desktops and streaming televisions.
You’ll then be able to target her with your appetizing banner ads and 15-30 second unskippable OTT/CTV advertisements.
Jane is out and about the next day. As her lunch hour approaches, she remembers seeing your ad last night as she caught up on her favorite Bravo reality show on Sling TV. Jane decides to try out your restaurant, which she has never heard of before. As she walks in into your physical location, her mobile ID will register as a new customer acquired!
With Addressable Geofencing, you can target specific households based on demographic data and serve ads to mobile devices and connected TVs.
Target houses within zip codes based on:
Drive brand awareness, traffic to your website and, most importantly, walk-ins to your restaurant!
Director of Marketing, East Coast Wings