Geofencing marketing is a powerful tool for restaurants looking to add location-based targeting to their mix of advertising. It’s a great way to target a local crowd and attract more customers to your customers.
A geofence is a virtual boundary created around a location, or points of interest (POIs). Marketers can then send targeted ads to prospective customers who have walked into a geofence.
How do marketers know if someone has walked into a geofence? Marketers use mobile location data.
Think about this: when was the last time you walked into a restaurant, gym, or grocery store without a phone?
Chances are, never. Similarly, your customers are tethered to their mobile phones and most likely have location services enabled on one app — that's all it takes.
Once your audience is captured in a geofence, marketers are able to target their customers on their streaming TVs, mobile apps, and browsers. In this guide, we'll explore the benefits of geofence marketing, how it works, and best practices to follow to help you attract more customers to your restaurants.
Geofencing marketing offers numerous benefits for restaurant marketers. Here are some of the most notable advantages:
1) Increased Foot Traffic: Geofencing marketing allows marketers to target users in close proximity to their restaurant, increasing the likelihood that they'll visit and dine at their establishment.
2) Exposure: Prospective customers can receive targeted ads almost immediately after entering a geofence for up to 30 days. Restaurant ads can be showcased on streaming TV, mobile apps, and desktop browsers.
Did you know that you can now use AI to facilitate the creation of video ads? RestaurantGeofencing.com now offers AI-Powered videos that you can use for social media, streaming TV ads, and more!
3) Unsaturated Advertising Channel: Because geofencing marketing is an emerging technology, this advertising channel is not as competitive as other modes of advertisement like pay-per-click advertising. This leads to a lower cost per acquisition for customers.
Geofencing marketing at RestaurantGeofencing.com is comprised of the following components:
To make the most of geofencing marketing, restaurant marketers should follow these best practices:
1) Define Your Target Audience: Identify the customers you want to target and create geofences around locations where they are likely to be, such as nearby competitors or popular attractions.
2) Create Compelling Messaging: Craft messaging that is personalized, engaging, and relevant to the user's location and behavior, highlighting the unique features and offerings of the restaurant.
3) Set Clear Objectives: Define your goals for geofencing marketing, such as driving foot traffic, increasing sales, or building brand awareness.
4) Monitor and Optimize: Monitor your geofencing campaigns regularly and make adjustments based on performance data to improve ROI and drive better results.
If you're a forward-thinking restaurant marketer looking for more customers, book a quick discovery call with us to learn more!
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