During the first three months of the campaign launch for five PJ’s Coffee locations, we were able to deliver 1,165,793 ad impressions, 25,463 commercial views, and 836 walk-ins.

All five campaigns outperformed our key reporting benchmarks. For example, CTR (click through rate) sat high above the industry standard of 0.12% at 0.22%, indicating that the banner ads performed extremely well. We also recorded 2,574 clicks to the website with a low CPC (cost per click) of $2.83, we typically see this sit between the $3.00 - $3.50 mark.

​

These results were exactly what we hoped to see: the walk-ins increased while the CPA decreased. See the graph from the report below.